Digital Files (Press Ready Art) Required Materials:

A HARD-COPY PRINTOUT MUST ACCOMPANY ALL DIGITAL AD SUBMISSIONS.

• Fax printouts for e-mailed ads to 881-5388, or include a printout with a disk.
  
  
• Ad file. Please use the client name in the file name.
  
  
• All resource files included in the design of the ad (logos, graphics, photos).
  
  NOTE: If sending a PDF, only the PDF file is required.
  
  
• All screen and printer fonts used in the ad and resource files (Macintosh only).
  
  
• A printout of the disk directory, to insure all necessary files are present.

Applications Preferred format: PDF files distilled through Adobe Acrobat Distiller 6.0-7.0 (Mac or PC)

Macintosh users: Quark XPress 6.1-7.2; Adobe Illustrator 8.0–CS2 (type converted to outlines); Adobe Photoshop CS2.

Photoshop Note: LZW compression should be turned off on all Photoshop documents.

PC users: Adobe Photoshop 6.0, or Adobe Illustrator 6.0–10.0 (type converted to outlines). Illustrator files must be saved in EPS format.

We CAN NOT accept files created with Microsoft Publisher (.PUB, .DOC) or Corel Draw.

If you are using Adobe InDesign, please send PDF only.

Guidelines
Ads may be submitted via e-mail or CD. Provide return instructions if necessary. E-mail ad materials or ads to: mike@desertleaf.com. Send only the files necessary to properly produce your ad.

• Images: 300 PPI, saved as TIFF or EPS.
• Bitmap images: 1200 PPI.
• Convert color images and spot color to CMYK mode. Our printer’s output is a CREO, comparable to 150 line screen.

Acrobat PDF Note: Send only high resolution, "print quality" PDF files. "Soft Proofs" will print as a low resolution image. We can provide you with settings so your Acrobat Distiller 6 and 7 PDFs will conform to our printer’s specifications.

PThe DesertLeaf will inspect clients' digital ads. It is the responsibility of the advertiser to make sure that all submitted files are correct. If any work is necessary to ensure proper output and placement of your ad, additional production charges may apply.

If delays occur due to missing or noncompatible resource or font files, late charges may apply. We will not send you a proof of your digital files.